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Article Information:
Factors Affecting Students’ Satisfaction towards Bus Services in University
Zahayu Md Yusof, Masnita Misiran, Lee Pei Pei and Ho Tian Tian
Corresponding Author: Zahayu Md Yusof
Submitted: May 19, 2014
Accepted: June 18, 2014
Published: August 20, 2014 |
Abstract:
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This study describes a statistical study of students’ satisfaction towards bus services in university. The objective of this study is to explore factors that influence student satisfaction on bus services in Universiti Utara Malaysia (UUM). Primary data were collected by distributing direct questionnaire to four hundred students in UUM. A factor analysis yielded three factors which are attitude of bus driver, reliability of the buses and facilities of buses.
Key words: Factor analysis, questionnaire, satisfaction, , , ,
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Cite this Reference:
Zahayu Md Yusof, Masnita Misiran, Lee Pei Pei and Ho Tian Tian, . Factors Affecting Students’ Satisfaction towards Bus Services in University. Research Journal of Applied Sciences, Engineering and Technology, (7): 817-820.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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Sales & Services |
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