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2012 (Vol. 4, Issue: 4)
Article Information:

E-Marketing Development in Virtual Market-Space: A Strategic Perspective

Hu Ya-Ping
Corresponding Author:  Hu Ya-Ping 

Key words:  Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction, ,
Vol. 4 , (4): 359-366
Submitted Accepted Published
May 24, 2012 June 21, 2012 September 25, 2012

The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study.
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  Cite this Reference:
Hu Ya-Ping, 2012. E-Marketing Development in Virtual Market-Space: A Strategic Perspective.  Asian Journal of Business Management, 4(4): 359-366.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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