Home           Contact us           FAQs           
 
   Journal Page   |   Aims & Scope   |   Author Guideline   |   Editorial Board   |   Search
    Abstract
2013 (Vol. 5, Issue: 2)
Article Information:

Examining the Relationships among Antecedents of Guests’ Behavioural Intentions in Ghana’s Hospitality Industry: A Structural Equation Modelling Approach

Simon Gyasi Nimako and Anthony Freeman Mensah
Corresponding Author:  Simon Gyasi Nimako 

Key words:  Ambient factors, customer loyalty, hotel, perceived relationship quality, perceived value, positive word-of-mouth, satisfaction, service quality
Vol. 5 , (2): 252-266
Submitted Accepted Published
December 07, 2012 January 01, 2013 April 15, 2013
Abstract:

This study empirically examines the critical antecedents of behavioural intentions and the structural interrelationships that exist among the antecedents in the hotel industry in Ghana. The study was a cross-sectional survey of 700 respondents using structured questionnaire personally administered. A usable 359 questionnaire were obtained, representing 51.3% response rate and analysed using Structural Equation Modelling approach. The findings indicate that the proposed model has high goodness-of-fit indices and explains 89.5 and 91% of the two behavioural intention variables loyalty and Positive Word of Mouth Communication (PWOMC) respectively. It also found that loyalty could be influenced through PWOMC, customer satisfaction, perceived service quality, perceived value and perceived quality of ambient factors, whereas PWOMC was influenced by satisfaction, perceived value and perceived quality of Ambient factors. Theoretically, the study fills the dearth of conceptual models in understanding the critical determinants of BI in the hotel sector in developing country context. It also provides important implications for marketing management in hotel industry. Limitations of the study are noted and recommendations for future research have been suggested. This study contributes to the body of knowledge in the area of consumer loyalty in the hospitality industry.
Abstract PDF HTML
  Cite this Reference:
Simon Gyasi Nimako and Anthony Freeman Mensah, 2013. Examining the Relationships among Antecedents of Guests’ Behavioural Intentions in Ghana’s Hospitality Industry: A Structural Equation Modelling Approach.  Asian Journal of Business Management, 5(2): 252-266.
    Advertise with us
 
ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
Submit Manuscript
   Current Information
   Sales & Services
   Contact Information
  Executive Managing Editor
  Email: admin@maxwellsci.com
  Publishing Editor
  Email: support@maxwellsci.com
  Account Manager
  Email: faisalm@maxwellsci.com
  Journal Editor
  Email: admin@maxwellsci.com
  Press Department
  Email: press@maxwellsci.com
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2009. MAXWELL Science Publication, a division of MAXWELLl Scientific Organization. All rights reserved