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2014 (Vol. 6, Issue: 1)
Article Information:

Selection Practices and Customer Relationship Activities Mediated by Cultural Ideologies: An Empirical Study with Malaysian Organisations

Yi Liu, Cecil A.L. Pearson and Samir Ranjan Chatterjee
Corresponding Author:  Yi Liu 

Key words:  Cultural ideology, customer relationship activity, Human Resource Management (HRM), Malaysia, , ,
Vol. 6 , (1): 34-46
Submitted Accepted Published
August 24, 2013 September 12, 2013 February 15, 2014
Abstract:

Generating competiveness is an urgent priority for corporate global economic advancement, which is promoting attention to acquiring, developing and retaining a new type of internationally linked personnel. The importance of global mindset and related competencies has yet to receive wider scholarly attention in most Asian economies and this study addresses that gap by providing an exploratory empirical investigation of 132 Malaysian managers. Findings from an analysis of primary data demonstrate selection procedures play an important role in facilitating the customer relationship activities on synergistic business operations and these connections are culturally impacted. These exploratory observations infer business style and structures are shaped by cultural forces to provide a departure point for future investigations.
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  Cite this Reference:
Yi Liu, Cecil A.L. Pearson and Samir Ranjan Chatterjee, 2014. Selection Practices and Customer Relationship Activities Mediated by Cultural Ideologies: An Empirical Study with Malaysian Organisations.  Asian Journal of Business Management, 6(1): 34-46.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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