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Article Information:
Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA
Zhihui Han and Junhai Ma
Corresponding Author: Junhai Ma
Submitted: December 20, 2012
Accepted: February 08, 2013
Published: May 05, 2013 |
Abstract:
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Based on the research of scholars both at home and abroad, this study studies brand added value by using IAHP and DEA and gets some influence factors and its weight. Actual date of HiSense group has been analyzed by using DEA, we analyze its developing efficiency in recent 10 years. The conclusion can improve its brand construction, improve its market competitiveness and influence and has important theoretical and realistic significance.
Key words: Brand added value, DEA, IAHP, influence factor, , ,
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Cite this Reference:
Zhihui Han and Junhai Ma, . Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA. Advance Journal of Food Science and Technology, (05): 583-587.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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