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Abstract
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Article Information:
Study on the Dynamic Pricing Revenue Distribution Model of Fresh Agricultural Products Supply Chain
Haoran Shi, Wen Du and Ling Zhou
Corresponding Author: Haoran Shi
Submitted: September 09, 2013
Accepted: September 27, 2013
Published: December 05, 2013 |
Abstract:
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This study divides the sales cycle of fresh agricultural products into two stages according to the features of fresh agricultural products, establishes two pricing strategies according to its sales and through constructing an centralized-control model of supply chain under the constraints of revenue sharing contract and through analyzing different prices in the two stages, it summarizes the sales strategies of retailers and supplier and the anticipated sales, proposes to coordinate the operation of fresh agricultural products supply chain by adjusting the revenue coefficient in the revenue sharing contract. After comparing the revenue of decentralized-control supply chain model and centralized-control supply chain model, this study concludes that centralized-control supply chain model will have higher revenue.
Key words: Dynamic pricing, fresh agricultural products, revenue distribution, supply chain, , ,
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Abstract
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Cite this Reference:
Haoran Shi, Wen Du and Ling Zhou, . Study on the Dynamic Pricing Revenue Distribution Model of Fresh Agricultural Products Supply Chain. Advance Journal of Food Science and Technology, (12): 1660-1665.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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