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Abstract
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Article Information:
Research on Agricultural Food Marketing Circulation Efficiency in China
Jinbo Chen and Kaijun Leng
Corresponding Author: Jinbo Chen
Submitted: March 14, 2014
Accepted: April 15, 2014
Published: July 10, 2014 |
Abstract:
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This study aims to investigate the agricultural food marketing circulation efficiency in China using the factor analysis. The marketing efficiency of agricultural food products is related to the growth of farmer income and the expansion of domestic demand and directly affects the development of national economy. Based on the domestic and foreign reference, this study has established a new agricultural food product marketing efficiency evaluation index system. The factor analysis method was adopted to measure the Chinese agricultural food product marketing efficiency. The analysis results demonstrate that the residents’ income and consumption level have great influence on the agricultural food products circulation. Hence, the strategy for improving the marketing efficiency of agricultural food products has been proposed in this study.
Key words: Agricultural food products, factor analysis, marketing efficiency, , , ,
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Cite this Reference:
Jinbo Chen and Kaijun Leng, . Research on Agricultural Food Marketing Circulation Efficiency in China. Advance Journal of Food Science and Technology, (7): 873-876.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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