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     Advance Journal of Food Science and Technology

    Abstract
2015(Vol.7, Issue:10)
Article Information:

Correlation Analysis between Rural Tourism and Agricultural Food Marketing

Hui Song
Corresponding Author:  Hui Song 
Submitted: October ‎17, 2014
Accepted: December ‎27, ‎2014
Published: April 05, 2015
Abstract:
Rural tourism has much economic benefits, the development of rural tourism can fully utilize rural natural resources, optimizing the agricultural structure and expanding agricultural function. In this study, we make correlation analysis between rural tourism and agricultural food marketing by using time series model. The result shows that: First, rural tourism development will promote the agricultural food marketing in short time, but this effect will reduce gradually in the long time. Second, rural tourism is the granger reason to agricultural food marketing and there exist a long-term equilibrium relationship between them. From the VAR model, we can get that rural tourism will promote agricultural food marketing growth. LnRT at lag 1 period increased 1% can drive LnFPI growth by 0.48%; LnRT at lag 2 period increased 1% can drive LnFPI growth by 0.2%, so the effect of rural tourism on agricultural food marketing is obvious.

Key words:  Agricultural food marketing, economic benefit, rural tourism, time series model, , ,
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Cite this Reference:
Hui Song, . Correlation Analysis between Rural Tourism and Agricultural Food Marketing. Advance Journal of Food Science and Technology, (10): 798-803.
ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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