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Abstract
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Article Information:
Analysis on Information Sources of Consumers’ Perception of Food Safety Risks by ID3 Algorithm
Guo Xiao-Yan and Gao Wei-Yi
Corresponding Author: Guo Xiao-Yan
Submitted: January 25, 2015
Accepted: February 27, 2015
Published: July 30, 2015 |
Abstract:
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The aim of this study is to research of the effect on different sources of information on consumers' perception of food safety risks to the level of consumers' perceived risk. This study through the questionnaire survey, using ID3 algorithm to do analysis. The results showed that consumers' food safety risk perception level was generally high, which adopted by the government and experts to get information was the highest. Finally, combining the research results were presented to suggestions of reducing consumers' perceived risk levels.
Key words: Food safety, ID3 algorithm, information source, risk perception, , ,
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Cite this Reference:
Guo Xiao-Yan and Gao Wei-Yi, . Analysis on Information Sources of Consumers’ Perception of Food Safety Risks by ID3 Algorithm. Advance Journal of Food Science and Technology, (1): 60-64.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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