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Abstract
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Article Information:
Consumer Behavior Analysis of Green Food
Chao Luo, Guangrong Tong, Yang Pan and Sha Yang
Corresponding Author: Guangrong Tong
Submitted: February 13, 2015
Accepted: March 3, 2015
Published: August 10, 2015 |
Abstract:
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This study uses empirical research methods, based on detailed analysis of the food transaction big data. It use descriptive statistical method to analyze the current situation of cognitive and behavioral characteristics of the green food and it conducted data mining of factors affecting consumer buying green food. Multiple linear regression analysis have shown that the price factor is an important factor affecting consumer buying green food, next are food quality and health awareness and product awareness is one of the small degree of influence. However, the convenience of purchase has no significant effect on buying green food. At last, this study aiming factors that affect consumer purchasing choice, proposed some suggestions to expand the eco-labeling of food consumption.
Key words: Consumer behavior, factors, green food, green purchase, property of value, ,
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Cite this Reference:
Chao Luo, Guangrong Tong, Yang Pan and Sha Yang, . Consumer Behavior Analysis of Green Food. Advance Journal of Food Science and Technology, (3): 192-196.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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