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2014 (Vol. 6, Issue: 2)
Article Information:

Investigation of the Cultural Impacts of Globalisation on the National Media (Television)

Tina Domirani, Abbasali Ghaiyoomi, Narges Hassanmoradi and Behnam Bolhari
Corresponding Author:  Tina Domirani 

Key words:  Culture, education, global society, lifestyle, life skills, policy-making,
Vol. 6 , (2): 48-54
Submitted Accepted Published
August 08, 2013 October 03, 2013 March 25, 2014

The aim of the present study was to investigate the cultural impacts of globalisation on the national media (television). The study was conducted by survey and a designed questionnaire was constructed for data collection purposes. The study population comprised all students of cultural affairs management, cultural affairs planning, cultural affairs management and planning, cultural management and planning, decision - making and policy - making and media management from Science and Research Branch, Islamic Azad University of Tehran; of whom 160 candidates were selected as sample population to complete the designed questionnaire according to the sample size table by Krejcie and Morgan. Results of this study demonstrated that education, lifestyle and life skills are of globalisation elements with an influence on the national media in the midst of the globalisation era; among which lifestyle had the greatest impact. A number of suggestions were made in order to employ measures to pursue quality improvements in the national media, its greater focus on globalisation and shifting towards this paradigm, including: Persian language and literature development and providing necessary means for Persian language teaching programs at universities around the world, development and amplification of the Islamic Republic of Iranís cultural consulates and firms around the globe, initiation in developing global information networks (Internet) to introduce various aspects of Iranís culture; culture of munificence and martyrdom and the truth behind Iranian peopleís defence of their country to name a few, establishment and development of satellite, radio and television networks in various languages as well as establishment and reinforcement of the news agencies and offices.
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  Cite this Reference:
Tina Domirani, Abbasali Ghaiyoomi, Narges Hassanmoradi and Behnam Bolhari, 2014. Investigation of the Cultural Impacts of Globalisation on the National Media (Television).  Current Research Journal of Social Sciences, 6(2): 48-54.
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ISSN (Online):  2041-3246
ISSN (Print):   2041-3238
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