Home           Contact us           FAQs           
 
   Journal Page   |   Aims & Scope   |   Author Guideline   |   Editorial Board   |   Search
    Abstract
2010 (Vol. 2, Issue: 6)
Article Information:

Does the Gap Matter? A Study of IT and Business Culture Toward Customer Relationship Management Practice

T. Limsarun, P. Anurit, C. Chansa-Ngavej and C. Bunchapattanasakda
Corresponding Author:  T. Limsarun 

Key words:  Culture gap, customer relationship management practice, Customer Relationship Management Information Systems (CRM-IS), Information and Communication Technology (ICT), , , ,
Vol. 2 , (6): 334-339
Submitted Accepted Published
2010 November, 10 2010 December, 02 2010 December, 20
Abstract:

Nowadays, Customer Relationship M anagement (CRM) has become the important part of business due to the benefit of analyze sale opportunities, campaigns management, personalization to each individual customer, cross-selling and up-selling. Unfortunately, many research evidence shows that most of the companies fail to make their CRM effort to pay off. Thus success CRM is required co-operate from the management and end user buy-in from every department in the CRM installed companies. Therefore this study aims to highlight the different between Information Technology culture and Business culture. The finding has shown the significant of the culture gap toward CRM practice, while each part of the organization has to take care for their role and responsibility in order to success in CRM practice.
Abstract PDF HTML
  Cite this Reference:
T. Limsarun, P. Anurit, C. Chansa-Ngavej and C. Bunchapattanasakda, 2010. Does the Gap Matter? A Study of IT and Business Culture Toward Customer Relationship Management Practice.  Current Research Journal of Social Sciences, 2(6): 334-339.
    Advertise with us
 
ISSN (Online):  2041-3246
ISSN (Print):   2041-3238
Submit Manuscript
   Current Information
   Sales & Services
   Contact Information
  Executive Managing Editor
  Email: admin@maxwellsci.com
  Publishing Editor
  Email: support@maxwellsci.com
  Account Manager
  Email: faisalm@maxwellsci.com
  Journal Editor
  Email: admin@maxwellsci.com
  Press Department
  Email: press@maxwellsci.com
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2009. MAXWELL Science Publication, a division of MAXWELLl Scientific Organization. All rights reserved