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2012 (Vol. 4, Issue: 15)
Article Information:

Relationship Service Marketing and Investment in Financial Market of Iran

Mehrdad Alipour, Reza Ahmadi and Hamed Abasi Nami
Corresponding Author:  Mehrdad Alipour 

Key words:  Iran, marketing knowledge, services, Tehran stock exchange, , ,
Vol. 4 , (15): 2436-2443
Submitted Accepted Published
February 28, 2012 March 16, 2012 August 01, 2012

In competitive world, having expertise, knowledge and marketing experience for financial market activities, especially brokerage firms has proven inevitable. This should be accompanied by performing marketing operations along with intermediary roles and carrying on the daily transactions of shares in the Tehran stock exchange market. The current study aims investigating the level of marketing knowledge used in stock exchange market, identifying the reasons behind deficient use of the marketing knowledge by the financial institutions (financial intermediaries, brokerage firms and etc), matching the marketing activities with the financial activities of the brokerage firms in the Tehran stock exchange and finally improving the investment in Tehran stock exchange market. Independent variables were selected based on services marketing mix such as product, price, place, promotion, physical facilities, people and process. The method used is survey-based and the universe has been drawn from among the financial institutions active in Tehran stock exchange and the regional branches of the country. The results obtained from the research show that, during the period reviewed, the dynamic marketing system in the financial market was the traditional system without attending to the modern criteria of financial service marketing in the areas relating communication and determination of the shares prices, services of conduct transactions of the financial analyses and encouragement the big companies to enter the Tehran Stock Exchange.
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  Cite this Reference:
Mehrdad Alipour, Reza Ahmadi and Hamed Abasi Nami, 2012. Relationship Service Marketing and Investment in Financial Market of Iran.  Research Journal of Applied Sciences, Engineering and Technology, 4(15): 2436-2443.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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