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2013 (Vol. 5, Issue: 10)
Article Information:

Study on China's Single-Star Hotel Business Situation and Development Strategy

Fei-Long Liu
Corresponding Author:  Fei-Long Liu 

Key words:  Development strategies, operating status, single-star hotels, , , ,
Vol. 5 , (10): 2908-2913
Submitted Accepted Published
August 25, 2012 October 03, 2012 March 25, 2013

In this study, we have a study on China's single-star hotel business situation and development strategy. Since the reform and opening up in the late 1970s, China hotel industry has been playing an increasingly important role, but improving the group level is still a long way to go, especially under the situation that the many single star class hotel living worrying. In particular in: aging facilities and equipment cause a vicious cycle of product quality of single-star hotels, continuous worsen of human resources and an increasing number of competitors, which make single-star hotels continue to weaken the anti-risk ability. At the same time, the increasingly high operating cost makes the single-star hotel profit margins shrinking. In our results, single-star hotels must make efforts in the following areas: Firstly, to focus on customer perceptions to increase their visibility and reputation; Secondly, to active the financing channels to raise their level of hardware; Thirdly, to strengthen human resource development to focus on cultivating their excellent staff.
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  Cite this Reference:
Fei-Long Liu, 2013. Study on China's Single-Star Hotel Business Situation and Development Strategy.  Research Journal of Applied Sciences, Engineering and Technology, 5(10): 2908-2913.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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