Home           Contact us           FAQs           
     Journal Home     |     Aim & Scope    |    Author(s) Information      |     Editorial Board     |     MSP Download Statistics
2013 (Vol. 5, Issue: 16)
Article Information:

Exploring Antecedents of Relationship Benefits

Shuxia Ren and Mingli Zhang
Corresponding Author:  Shuxia Ren 

Key words:  Data mining, factor analysis, relationship benefits, web self-service technology, , ,
Vol. 5 , (16): 4082-4087
Submitted Accepted Published
March 31, 2012 January 11, 2013 April 30, 2013

This study introduces data mining technology into the framework of the antecedents of relationship benefits based self-service environment which is broadly used in relational marketing research. The findings show that the relationship benefits dimensions are confidence and special treatment benefits and their antecedents dimensions are perceived control, efficiency and convenience through the use of web self-service technology, namely web self-service attributes. The results not only provide implications for marketing practitioners but also directions for future research on relational benefits and web self-service technology.
Abstract PDF HTML
  Cite this Reference:
Shuxia Ren and Mingli Zhang, 2013. Exploring Antecedents of Relationship Benefits.  Research Journal of Applied Sciences, Engineering and Technology, 5(16): 4082-4087.
    Advertise with us
ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
Submit Manuscript
   Current Information
   Sales & Services
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2015. MAXWELL Scientific Publication Corp., All rights reserved