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2013 (Vol. 5, Issue: 20)
Article Information:

The Theory and Empirical Research of Customer Marketing Based on Satisfaction

Jingdong Chen and Yidan Liu
Corresponding Author:  Jingdong Chen 

Key words:  Classify, customer profit, customer satisfaction, customer marketing, define grade, ,
Vol. 5 , (20): 4900-4904
Submitted Accepted Published
September 27, 2012 December 11, 2012 May 15, 2013

With the richness of product and complexity of customer buying behavior, the limitation of marketing theory has become increasingly prominent and customer marketing theory is extensive attention. Research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the customer satisfaction of the results and feedback effects, but oversight its core link role. Based on the existed theory and practice, this study aims to find the way to achieve customer satisfaction and verify all of aspects to enhance the role of customer satisfaction.
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  Cite this Reference:
Jingdong Chen and Yidan Liu, 2013. The Theory and Empirical Research of Customer Marketing Based on Satisfaction.  Research Journal of Applied Sciences, Engineering and Technology, 5(20): 4900-4904.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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