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Abstract
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Article Information:
Providing Specific Value in Business Markets: Gaining and Sustaining Unique Supplier Status
Jianhua Ye and Mingli Zhang
Corresponding Author: Jianhua Ye
Submitted: September 07, 2012
Accepted: October 25, 2012
Published: May 30, 2013 |
Abstract:
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In this study, we make a analysis of the distinguishing from competitors through providing specific value to customer firms in business relationships. From the perspective of asset specificity, this study puts forward the definition of specific value. Specific Value can be defined as considering relationship value from the perspective of asset specificity and based on it, this study explores the dimensions of specific value. According to whether there is direct-cost expenditure or not, this study provides six dimensions of specific value. In view of the dimensions of specific value, companies can distinguish itself from the competitors and gain unique supplier status.
Key words: Asset specificity, relationship value, specific value, , , ,
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Cite this Reference:
Jianhua Ye and Mingli Zhang, . Providing Specific Value in Business Markets: Gaining and Sustaining Unique Supplier Status. Research Journal of Applied Sciences, Engineering and Technology, (24): 5503-5508.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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