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2013 (Vol. 6, Issue: 06)
Article Information:

The Influence of the Personalization and Codification Strategies on Successful Knowledge Management Case Study: National Iranian Oil Company

Roghyeh Nouri, Asghar Moshabaki, Sadigh Raissi and Yousef Javadinia
Corresponding Author:  Sadigh Raissi 

Key words:  Codification strategy, fuzzy multi-criteria decision making, exploratory factor analysis, key factors, knowledge management, knowledge management strategies, personalization strategy
Vol. 6 , (06): 989-996
Submitted Accepted Published
October 22, 2012 December 14, 2012 June 30, 2013
Abstract:

Successful implementation of Knowledge Management (KM) involves on identification the most effective associated factors. Hence well-thought-out of organization strategy often is absent in implementing KM. Moreover resource restrictions lead us to prioritize them. Consequently, organizations are looking to prioritize the projects for deploying KM in order to invest on the infrastructural projects based on that. The purpose of this study is on identifying, classifying and ranking the enablers related to four key factors of people, process, leadership and information technology based on two given KM strategies. The quantitative approach was utilized in collecting data through questionnaire. In order to approve and classify the identified enablers in each key factor, a quantitative approach was utilized in collecting data through a few justifiable reliable questionnaires. We designed them using Delphi method and distributed among organization experts. Significant factors extracted from applying an exploratory factor analysis using the SPSS package. In order to prioritize the extracted enablerís a fuzzy multi-criteria decision making technique is then applied. The results shows that among thirty identified enablers in personalization strategy, twenty seven ones and among the nineteen identified enablers in codification strategy, sixteen of are significant. Accordingly by ranking the factors and enablers in nine management organizations of the National Iranian Oil Company (NIOC), the leadership factor in personalization strategy and also information technology in codification strategy have higher ranks by weighing 0.259 and 0.267respectively.
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  Cite this Reference:
Roghyeh Nouri, Asghar Moshabaki, Sadigh Raissi and Yousef Javadinia, 2013. The Influence of the Personalization and Codification Strategies on Successful Knowledge Management Case Study: National Iranian Oil Company.  Research Journal of Applied Sciences, Engineering and Technology, 6(06): 989-996.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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