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2013 (Vol. 6, Issue: 09)
Article Information:

Business Green Shift based on Innovation Concepts

Shahryar Sorooshian, 1Manimekalai Jambulingam and 2Maryam Mousavi
Corresponding Author:  Shahryar Sorooshian 

Key words:  Conceptual modeling, further studies, green business, innovation , , ,
Vol. 6 , (09): 1632-1634
Submitted Accepted Published
December 26, 2012 January 25, 2013 July 15, 2013

This study is a rapid communication in hypothesis model development format; to discuss a conceptual model, based on qualitative research methods. In this study elements of business green shift are modeled and highlighted. The structure of the model incorporates green managerial innovation, green process innovation and green product innovation. The developed model probes the interaction among the three elements. Lastly, suggestions for further research are listed to guide scholars to further develop the conceptual model.
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  Cite this Reference:
Shahryar Sorooshian, 1Manimekalai Jambulingam and 2Maryam Mousavi, 2013. Business Green Shift based on Innovation Concepts.  Research Journal of Applied Sciences, Engineering and Technology, 6(09): 1632-1634.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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