Home           Contact us           FAQs           
 
   Journal Page   |   Aims & Scope   |   Author Guideline   |   Editorial Board   |   Search
    Abstract
2013 (Vol. 6, Issue: 20)
Article Information:

The Investigation of Relationship between Product Involvement and Consumer Risk Perception

Maryam Karbalaei, Abdollah Norouzi, Bahman Fallah Hosein Abadi, Reza Malmir and Fariborz Taheri
Corresponding Author:  Maryam Karbalaei 

Key words:  Consumer risk, involvement, motivation, , , ,
Vol. 6 , (20): 3895-3902
Submitted Accepted Published
January 22, 2013 May 03, 2013 November 10, 2013
Abstract:

The purpose of this study focuses on the relationship between product involvement and consumer risk perception. More specifically, the findings from the empirical study generally support the research hypotheses and the motivational process model of product involvement and consumer risk perception. The subjects were 380 of the potential buyers of cars in BGs’ (Bahman Group) dealer in Tehran. Structural Equation Modeling (SEM) with Lisrel software was used for the data analysis. This study present a conceptual motivational process model, explicating the processes by which involvement and consumer risk perception are caused and influence one another, as well as subsequent behavioral responses of consumer. An empirical study, carry out to test the motivational process model and hypothesized casual relationships find overall support.
Abstract PDF HTML
  Cite this Reference:
Maryam Karbalaei, Abdollah Norouzi, Bahman Fallah Hosein Abadi, Reza Malmir and Fariborz Taheri, 2013. The Investigation of Relationship between Product Involvement and Consumer Risk Perception.  Research Journal of Applied Sciences, Engineering and Technology, 6(20): 3895-3902.
    Advertise with us
 
ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
Submit Manuscript
   Current Information
   Sales & Services
   Contact Information
  Executive Managing Editor
  Email: admin@maxwellsci.com
  Publishing Editor
  Email: support@maxwellsci.com
  Account Manager
  Email: faisalm@maxwellsci.com
  Journal Editor
  Email: admin@maxwellsci.com
  Press Department
  Email: press@maxwellsci.com
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2009. MAXWELL Science Publication, a division of MAXWELLl Scientific Organization. All rights reserved