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Article Information:
Research on Measurement, Evaluation and Application of Brand Added-value for Air Conditioning Enterprise
Zhihui Han and Junhai Ma
Corresponding Author: Junhai Ma
Submitted: January 02, 2013
Accepted: February 08, 2013
Published: December 15, 2013 |
Abstract:
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In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand added value is calculated by using the direct evaluation method. The result of this study can effectively improve the brand added value of the enterprise, shape corporate image.
Key words: Brand added value, directly assessment, fuzzy evaluation, , , ,
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Cite this Reference:
Zhihui Han and Junhai Ma, . Research on Measurement, Evaluation and Application of Brand Added-value for Air Conditioning Enterprise. Research Journal of Applied Sciences, Engineering and Technology, (23): 4364-4369.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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