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    Abstract
2014 (Vol. 7, Issue: 8)
Article Information:

Cultural Technology Acceptance Model for Consumersí Acceptance of Arabic E-Commerce Websites

Omar (Mohammad Ali) Al-Qudah and Kamsuriah Ahmad
Corresponding Author:  Omar (Mohammad Ali) Al-Qudah 

Key words:  Arabic e-commerce websites, culture, Hofstedeís cultural values, perceived risk, purchase intention, technology acceptance model, trust
Vol. 7 , (8): 1623-1633
Submitted Accepted Published
May 29, 2013 June 25, 2013 February 27, 2014
Abstract:

The aim of this study is to identify the factors affecting consumerís acceptance of Arabic e-commerce websites and to propose a cultural technology acceptance model for consumerís acceptance of Arabic e-commerce websites. The proposed model was built based on, technology acceptance model, trust, perceived risk and Hofstedeís cultural values as moderators between trust and perceived risk and purchase intention. In addition, Arabic language from literature review was added. Based on these theories and concepts, this study identifies the factors affecting consumerís acceptance of Arabic e-commerce websites.
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  Cite this Reference:
Omar (Mohammad Ali) Al-Qudah and Kamsuriah Ahmad, 2014. Cultural Technology Acceptance Model for Consumersí Acceptance of Arabic E-Commerce Websites.  Research Journal of Applied Sciences, Engineering and Technology, 7(8): 1623-1633.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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