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2014 (Vol. 7, Issue: 9)
Article Information:

Analyzing Sport Consumer Behaviour toward Sportswear Store: A Structural Equation Modelling Approach

Hafedh Ibrahim and Faouzi Najjar
Corresponding Author:  Hafedh Ibrahim 

Key words:  Behavioural intentions, loyalty to salesperson, psychological traits, switching behaviour, , ,
Vol. 7 , (9): 1910-1916
Submitted Accepted Published
July 02, 2013 July 12, 2013 March 05, 2014

The aim of this study is to elucidate in sportswear store setting the relationships among psychological traits, loyalty to salesperson and behavioural intentions in three different sport consumers according to their switching behaviour. By means of structural equation modelling, we find a clear difference in the behaviour of the three groups. The results show that loyalty to salesperson is more influenced by need for social affiliation for the stayer customers. Whereas, for the dissatisfied and the satisfied switchers, need for variety makes the greatest contribution in explaining customer loyalty toward salespersons. These findings imply that sportswear stores must concentrate on employing enthusiastic, sociable salespersons who genuinely like being with people; and salesperson should be trained to solve patron problems and become personally concerned with the customer.
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  Cite this Reference:
Hafedh Ibrahim and Faouzi Najjar, 2014. Analyzing Sport Consumer Behaviour toward Sportswear Store: A Structural Equation Modelling Approach.  Research Journal of Applied Sciences, Engineering and Technology, 7(9): 1910-1916.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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