Abstract

Consumer behavior analysis is an important part of customer relationship management, the traditional analysis is based on the basic theory of economics, no quantitative studies, the results have certain limitations. In the development of the new technology, data mining technology is a powerful data analysis technique and its application in customer relationship management is getting more and more attention. However, from the point of view of the application layer, data mining and customer relationship management have quite one part is in the field of commercial applications, application in non business areas have great development. In this study, the knowledge of related fields are introduced in detail and analyzes the typical application of data mining technology in the application of customer relationship management system. Combined with project management, provides a project implementation process model based on data mining.

Keywords:

Customer relationship management, data mining, food e-commerce,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.