Research Article | OPEN ACCESS
Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA
1Zhihui Han and 1, 2Junhai Ma
1College of Management and Economics, Tianjin University, Tianjin 300072, China
2Tianjin University of Finance and Economics, Tianjin 300222, China
Advance Journal of Food Science and Technology 2013 5:583-587
Received: December 20, 2012 | Accepted: February 08, 2013 | Published: May 05, 2013
Abstract
Based on the research of scholars both at home and abroad, this study studies brand added value by using IAHP and DEA and gets some influence factors and its weight. Actual date of HiSense group has been analyzed by using DEA, we analyze its developing efficiency in recent 10 years. The conclusion can improve its brand construction, improve its market competitiveness and influence and has important theoretical and realistic significance.
Keywords:
Brand added value, DEA, IAHP, influence factor,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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