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     Advance Journal of Food Science and Technology


Research on Channel Strategies of Modern Agricultural Engineering Demonstration Sites in Guangzhou

1Wen-guang Liang, 2, 3Chun Xie and 1Qian-qian Pang
1School of Business Administration, South China University of Technology, Guangzhou, 510640, China
2School of Entrepreneurship, Sun Yat-sen University, Guangzhou, 510275, China
3Management Office, Guangzhou Huapu Precious Metals Management Co., Ltd., Guangzhou, 510000, China
Advance Journal of Food Science and Technology  2015  2:63-66
http://dx.doi.org/10.19026/ajfst.7.1268  |  © The Author(s) 2015
Received: April ‎15, ‎2014  |  Accepted: September ‎25, ‎2014  |  Published: January 20, 2015

Abstract

The research discusses the channel structure of modern agricultural engineering demonstration sites in Guangzhou. It analyzes the strategies of channel competition, personnel combination, transportation combination and terminal network construction. Enterprises adapt different marketing channel strategies on the basis of the type of the market. The research has made certain achievement and has certain guiding significance.

Keywords:

Channel strategy, marketing channels, modern agriculture,


References

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Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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