Abstract

This study is to research the current situation and the effect which is brought by the nutrition food of the green band development in sports nutrition food. Sports nutrition is the study and practice of nutrition and diet as it relates to athletic performance. It is concerned with the type and quantity of fluid and food taken by an athlete and deals with nutrients such as vitamins, minerals, supplements and organic substances such as carbohydrates, proteins and fats. Although an important part of many sports training regimens, it is most commonly considered in strength sports and endurance sports. From the view of meeting the demand for health of athletes, this study discussed the green brand development in sports nutrition food. Taking sustainable development theory as principle, we analyzed the advantages and disadvantages of green brand in sports nutrition food. In the fierce competitive environment, some companies blindly pursue the number of products, but ignore the quality of products. However, with the environmental protection consciousness and self-protection awareness, pure natural food, high-quality green food and healthy food have become people's preference. As for athletes, they also choose the green sports nutrition food. Therefore, developing the green brand for sports nutrition food will be a sustainable road for all food companies. In past 2 years, the developments of sports nutritive products, the formulation of trade standard, spread of sports nutrition knowledge, international and domestic scientific exchanges and training of sports dietitian had been done. These excellent situations predicted a good future of green brand development in sports nutrition food.

Keywords:

Development, green brand, sports nutrition food, sustainable road,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.