Abstract

Yesteryears luxuries have become today’s essentials. Three to four decades back having own house was a dream to middle class people in India. Because of the availability of the home loan people would like to construct own house to live. Cement is one of the important raw materials in the construction Industry. There are ample numbers of brands of cements available in India. Especially in the knowledge era people are very much aware of various brands and types of cements. People like engineer, mason, skilled, semi skilled and unskilled laborers are involved in construction industry. This study covers the awareness about various types of cements, sources to acquire information, type of information and role of demographic variables. Two hundred people who were constructing houses in Trichirappali/Taminadu area were included for this study. This study will be useful for the people in the construction Industry to know about awareness about various varieties and brands of cements, construction estimate, top of mind, sources to know about cement and type of information gained from the sources.

Keywords:

Brands, cement industry, construction, demographic variables, real estate, sources , varieties,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.