Abstract

Quality improvement is a highly vital objective for the intensely competitive global business. During the past, Indian firms have been subjected to the clarion call that the quality of products and services need to be improved to match the level of their superior counterparts in foreign countries. The shift of manager’s role in 21^st century provides the context of the quality challenges faced by graduate schools in management. There are several challenges of management education faces which require change in the character and structure of management education, integration of management education with corporate sector, up gradation of curriculum and course content, designing of different programs for executives, emphasis on research and consultancy. There is a huge gap between the vision and the strategy of management education institutions. The Balanced Score Card is a synergy tool that links vision and strategy to everyday action by translating the strategy in to strategic priorities and initiatives, relating these to clear tangible strategic outcomes and have to strive for: satisfied stakeholders, delighted customers, efficient and effective processes and motivated workforce. This study seeks to represent a framework for management education institutions in Madurai city using the four perspectives of Balanced Scorecard approach that can be used to identify critical success factors, possible measures for performance objectives and recommend strategies for realizing vision.

Keywords:

Balanced scorecard, management education institutions, performance objectives, strategy,

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Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.