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2017 (Vol. 13, Issue: 4)
Research Article

Study on Processing and Marketing of Gynostemma Pentaphyllum Tea Based on O2P Theory

1Fuguang Zhao, 2Yanni Li, 2Dong Yang and 3Laiying Wang
1School of Life Science, Jilin Agricultural University, Jilin 130118, China
2School of Foreign Languages, Changchun Institute of Technology, Jilin 130012, China
3Changchun University Chinese Med, Affiliated Hosp, Department of Orthopaed, Jilin 130000, China

DOI: 10.19026/ajfst.13.4441
Submitted Accepted Published
July ‎2, ‎2015 August ‎11, ‎2015 April 25, 2017

  How to Cite this Article:

1Fuguang Zhao, 2Yanni Li, 2Dong Yang and 3Laiying Wang, 2017. Study on Processing and Marketing of Gynostemma Pentaphyllum Tea Based on O2P Theory.  Advance Journal of Food Science and Technology, 13(4): 147-153.

DOI: 10.19026/ajfst.13.4441

URL: http://www.maxwellsci.com/jp/mspabstract.php?jid=AJFST&doi=ajfst.13.4441


Gynostemma Pentaphyllum (GP), which is a plant of the cucurbitaceae, is the only plant which contain ginseng saponin in addition to Araliaceae Panax plants and the features of Gypenosides is similar to ginsenosides, so that GP is also called "Southern ginseng" and "The second ginseng". But the development and utilization of GP has not been accepted by customers in the market. In recent years, many experts have spent much time on the identification of the chemical constituents of GP. This paper studied GP research in recent years, including major components, pharmacological functions and the status of its application. From the industrial chain and industrial cluster angles, this study puts forward marketing strategy on GP related products by using O2P theory. The purpose is to let customers know the pharmacological functions of GP deeply. At the same time, this study can display the GP tea to these potential customers.

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    Competing interests

The authors have no competing interests.
    Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.


© The Author(s) 2017

ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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