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Abstract
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Article Information:
Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value
Nozha Erragcha and Jamel-Eddine Gharbi
Corresponding Author: Nozha Erragcha
Submitted: February 21, 2012
Accepted: March 24, 2012
Published: June 25, 2012 |
Abstract:
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The aim of this research is to highlight the impact of the mediating effect of the perceived value on
the influence of perceived quality of the purchase-site on the buying intention, Moreover; our goal is to study
the moderating effect of accompaniment on the relationship between the perceived quality on perceived value
web site. The data-gathering was carried out through an experimentation conducted an online-trading site for
a laptop purchase. The findings reveal that the perceived quality partially influence the perceived value. The
latter exerts a positive effect upon the buying intention. Accompaniment moderates the relationship between
the perceived quality and the perceived value.
Key words: Accompaniment, moderating effect, online perceived quality, perceived value, purchase intention, ,
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Abstract
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Cite this Reference:
Nozha Erragcha and Jamel-Eddine Gharbi, . Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value. Asian Journal of Business Management, (3): 260-266.
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ISSN (Online): 2041-8752
ISSN (Print): 2041-8744 |
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