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Article Information:
Evaluating Strategic use of Websites by Universities in Africa
Author Faisal Iddris
Corresponding Author: Author Faisal Iddris
Submitted: May 11, 2012
Accepted: June 08, 2012
Published: September 25, 2012 |
Abstract:
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The upsurge increase in the popularity the World Wide Web has paved the way for organizations to reach
out to clients in cost effective manner. Well designed website is needed to achieve this purpose. A model for
evaluating educational sector websites is proposed and tested empirically with 60 African universities websites.
After comparing the attracting, educating, informing, positioning and delivery components of AIPD of both public
and private universities. Through correlation, regression analysis ANOVA. The results shows both private and
public universities tend place great emphasis on “informing” and “delivery” dimension, with the exception of
“positioning” dimension where private universities tend to utilize to their advantage. This study contributes to the
body of knowledge in the area of strategic use of websites in Africa context.
Key words: Africa , e-commerce, internet, web sites, website strategy, ,
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Cite this Reference:
Author Faisal Iddris, . Evaluating Strategic use of Websites by Universities in Africa. Asian Journal of Business Management, (4): 345-351.
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ISSN (Online): 2041-8752
ISSN (Print): 2041-8744 |
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