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Abstract
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Article Information:
Growth Strategies of Mobile Virtual Network Operators in Oman
N.P. Singh
Corresponding Author: Dr N.P. Singh
Submitted: 2010 October, 09
Accepted: 2010 November, 05
Published: 2010 December, 10 |
Abstract:
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The Oman telecom market consists of five Mobile Virtual Network Operators (MVNOs) and two
Mobile Network Operators (MNOs). MVNOs have also sealed their deals with MNOs, technology providers,
advertising and marketing agencies, SIM and re-charge coupon distribution channels. All the five MVNOs in
Oman have already launched their operations and are providing services. The article is an attempt to understand
many facets of MVNO business in Oman. The article discusses the present status of operations of MVNOs,
their growth in Oman and w orld, their tariff plans, SIM card distribution channels and marketing strategies to
survive in a highly competitive Omani telecom market. A set of propositions are also identified related to
success of MVNOs which are proved either true or false using secondary data collected from various sources.
The article concluded in the form of synthesis of data and possible new future strategies for MVNOs in Oman.
Key words: Distribution channels, MVNO (Resellers), off peak hours, peak hours, renna, apna mobile, TRA Oman, tariff plans
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Cite this Reference:
N.P. Singh, . Growth Strategies of Mobile Virtual Network Operators in Oman. Asian Journal of Business Management, (4): 94-109.
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ISSN (Online): 2041-8752
ISSN (Print): 2041-8744 |
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