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Abstract
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Article Information:
E-Marketing Development in Virtual Market-Space: A Strategic Perspective
Hu Ya-Ping
Corresponding Author: Hu Ya-Ping
Submitted: May 24, 2012
Accepted: June 21, 2012
Published: September 25, 2012 |
Abstract:
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The Internet gives a much wider choice of products, services and prices from different suppliers and the
means to select and purchase items more readily. This article involves a literature reviewed and considers the
evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify
the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage
model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study.
Key words: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction, ,
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Cite this Reference:
Hu Ya-Ping, . E-Marketing Development in Virtual Market-Space: A Strategic Perspective. Asian Journal of Business Management, (4): 359-366.
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ISSN (Online): 2041-8752
ISSN (Print): 2041-8744 |
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