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Article Information:
Corporate Social Responsibility (CSR) for Global Market Access: A Malaysian Case Study on Small and Medium Enterprises (SMEs)
Tareq Bin Hossain, Chamhuri Siwar, Mohd Fauzi Mohd Jani and Abul Bashar Bhuiyan
Corresponding Author: Abul Bashar Bhuiyan
Submitted: February 02, 2012
Accepted: March 02, 2012
Published: January 01, 2013 |
Abstract:
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The Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater market access
and enables a better engagement in the global market. The study examines how Corporate Social Responsibility (CSR)
is contributing to mass access of Small and Medium Enterprises (SMEs) in the global market. The study used cross
section primary data from the level of executives of the corporations. Towards the achievement of its objectives this
study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role
to pick up the brand image and reputation of the Malaysian SMEs to the customers in the global arena.
Key words: Corporate social responsibility CSR), Small and medium enterprises (SMEs) and Malaysia, Benefits of CSR, , , ,
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Cite this Reference:
Tareq Bin Hossain, Chamhuri Siwar, Mohd Fauzi Mohd Jani and Abul Bashar Bhuiyan, . Corporate Social Responsibility (CSR) for Global Market Access: A Malaysian Case Study on Small and Medium Enterprises (SMEs). Research Journal of Applied Sciences, Engineering and Technology, (01): 60-65.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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