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Article Information:
Evaluating Consumer Purchase Intentions for Genetically Modified Food in Malaysia: A Comparative Study of Muslim and Non-Muslim Consumers
Kamariah Ismail, Sarasvathi Vivishna , Wafa Khurram and Syed Khurram Ali Jafri
Corresponding Author: Kamariah Ismail
Submitted: 2011 October, 07
Accepted: 2011 November, 15
Published: 2012 March, 01 |
Abstract:
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This study is an attempt to identify the status of genetically modified food consumption in the
developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show
the effects of perceived risks, perceived quality and social norms on the consumer purchase intention for
genetically modified food. The sample of 392 respondents was randomly selected from two leading
hypermarkets in Johor Bahru. Results from Multiple Regression revealed that among the three predicting
variables, perceived quality and social norms had significant and positive relationship with the consumer
purchase intentions while perceived risks did not have any significant relationship with it. A comparative
analysis of Muslim and non-Muslim consumers revealed significant difference of the purchase intentions for
GMF between the two groups. Implications and future research suggestions are also discussed.
Key words: Consumer purchase intention, genetically modified food, perceived quality, perceived risk, social norms, ,
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Cite this Reference:
Kamariah Ismail, Sarasvathi Vivishna , Wafa Khurram and Syed Khurram Ali Jafri, . Evaluating Consumer Purchase Intentions for Genetically Modified Food in Malaysia: A Comparative Study of Muslim and Non-Muslim Consumers. Research Journal of Applied Sciences, Engineering and Technology, (05): 466-474.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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