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Abstract
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Article Information:
A Survey on the Sports Information Needs of College Students in Jiangxi
Ying Liu, Rongfang Cao, Yongcai Jiang and Xinyu Wu
Corresponding Author: Ying Liu
Submitted: March 26, 2012
Accepted: June 15, 2012
Published: November 01, 2012 |
Abstract:
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In this study, we give a survey which shows college Students in Jiangxi Province basically take
television, newspapers, network and other media as their main choices when contacting the sports
information. College students’ awareness of the sports information reflects that the recognition of the
meanings, values, feelings and needs of the media sports information is optimistic. Meanwhile, it proves
that college students’ exposure to the media in Jiangxi Province is an active choice. They have a variety of
media needs and different needs of each medium. College students in Jiangxi Province have different
motivations on the needs of different mass media sports information, among which sports news, sporting
events, sports commentary, entertainment, hobbies are the main motivations for college students to contact
the mass media sports information; different college students have different needs of the mass media sports
information, in which the gender, specialty and grade are the main influential factors. College Students in
Jiangxi Province also have different evaluations on different mass media sports information and all think
that the television, newspapers and online sports information have better visibility and audition. In the
overall evaluation on different contents of the mass media sports information by college students, the
categories of news, knowledge and entertainment are the major preferred contents of the mass media sports
information among college students.
Key words: College students, Jiangxi province, sports information, , , ,
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Cite this Reference:
Ying Liu, Rongfang Cao, Yongcai Jiang and Xinyu Wu, . A Survey on the Sports Information Needs of College Students in Jiangxi. Research Journal of Applied Sciences, Engineering and Technology, (21): 4344-4349.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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