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Abstract
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Article Information:
Perceived Justice’s Influence on Post-Purchase Intentions and Post-Recovery Satisfaction in Online Purchasing: the Moderating Role of Firm Reputation in Iran
Kamal Ghalandari
Corresponding Author: Kamal Ghalandari
Submitted: June 28, 2012
Accepted: July 26, 2012
Published: January 21, 2013 |
Abstract:
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The purpose of this study is to investigate the effects of perceived justice on post-purchase intentions and post-recovery satisfaction by considering the role of firm reputation. Perceived justice, the independent variable, was measured on distributive, procedural and interactional. Post-purchase intentions and post-recovery satisfaction, the dependent variable and also, Firm Reputation was the moderator variable. Totally, 400 questionnaires were distributed to university students, that 382 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression and multiple hierarchical regression show that perceived justice Dimensions influences on post-purchase intentions and post-recovery satisfaction and in addition to it, variable of firm reputation moderates these influences too. Managerial implications of these findings are briefly discussed.
Key words: Firm reputation, perceived justice, post-purchase intentions, post-recovery satisfaction, , ,
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Cite this Reference:
Kamal Ghalandari, . Perceived Justice’s Influence on Post-Purchase Intentions and Post-Recovery Satisfaction in Online Purchasing: the Moderating Role of Firm Reputation in Iran. Research Journal of Applied Sciences, Engineering and Technology , (03): 1022-1031.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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