Abstract

The study examines the marketing of frozen fish in Edo State of Nigeria. The primary data used for the study were derived using structured questionnaires administered to 180 randomly selected frozen fish marketers from six markets. Both descriptive and inferential statistics were used in data analysis. From the findings, marketing of fish is mainly carried out by females, most of the respondents are in the economically active age group and are mostly married; they have a lot of experience in the business, majority of them are retailers selling less than four cartons of fish on daily basis and most of them have formal education. From the gross margin analysis and t-test, marketing of frozen fish is profitable in the area. However, it was recommended that major constraints like poor storage/preservation, inadequate capital and marketing costs should be tackled to improve the efficiency of marketing system of frozen fish in the State.

Keywords:

Assessment, constraints, Edo state, frozen fish, marketing costs,

References

Competing interests

The authors have no competing interests.

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Copyright

The authors have no competing interests.