Abstract

The brand development dilemma of Lining discloses a series problems in Chinese rural diet sports goods industrial development. Seen from the angle of commercial comments, the thinking trap and result of commercial decisions are reviewed to provide reference for the thinking inspiration in commercial circles and academic circles. According to the comments and analyses, the product technology upgrading is a media “myth” representing the high technology, in which the localization factors and conditions of Chinese rural enterprises should be considered fully. Chinese rural enterprises should not only pursue product technology upgrading. Policy support issue may change into policy dependence, which gets rid of the benign ecology of enterprise competition oriented by product technology and marketing. International development strategies of enterprises should be based on the local market. Blind international expansion with no knowledge of commercial trend will influence the resources arrangement and overall strategic balance of the enterprises, or even drag down the domestic market. Fast Fashion and Fast Element is not the commonly applicable commercial rule, but should be understood deeply and used reasonably by enterprises.

Keywords:

Business model, diet sports goods industry, international strategy, lining brand, technology innovation,

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The authors have no competing interests.

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