Research Article | OPEN ACCESS
The Application and Psychology of Color in Food Packaging Design
Yan Zhang
International Academy of Arts, Dalian University of Foreign Languages, Dalian 116044, China
Advance Journal of Food Science and Technology 2016 9:687-690
Received: May ‎27, ‎2015 | Accepted: July ‎30, ‎2015 | Published: March 25, 2016
Abstract
Food packaging design plays an essential part in packaging field. The quality and level of food packaging design from one side can reflect the social development in a country. Food packaging design is a indispensable procedure in the process of food packaging, which has a direct influence on the sales volume of product. In the study, color as the most visual expressive designing language in food packaging, is able to satisfy people’s different psychological feelings, such as soft and hard, taste. With the improvement of aesthetic level in food packaging of people, food manufacturers are supposed to highlight the color design in food packaging.
Keywords:
Color, food packaging, packaging design, psychological effect,
References
-
Bässler, H.J. and F. Lehmann, 2013. Containment Technology: Progress in the Pharmaceutical and Food Processing Industry. Springer-Verlag, Berlin, Heidelberg.
CrossRef -
Chen, L. and J. Huang, 2002. Art Design of Packaging. Chongqing University Press, China.
-
Jin, H., W. Wang, L. Xiong, Z. Yin and F. Yin, 2005. The Color Design of Packaging. Chemical Industry Press, Beijing, China.
-
Li, D., 2007. The visional color in product design. Sci. Technol. Achiev., pp: 66-67.
-
Lv, X., 2007. Color of Packaging. Printing Industry Press, Beijing, China.
-
Zhang, J., 2002. Color of Design. Chongqing University Press, China.
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
|
|
![](http://www.maxwellsci.com/images/AJFST-maxw.jpg) |
ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
![Submit Manuscript](../images/sub.jpg) |
Information |
|
|
|
Sales & Services |
|
|
|