Research Article | OPEN ACCESS
Methods to Increase the Brand Trust in Green Food on the Basis of Customer Perceived Value
Zhou Min and Wang Qiang
Xiangtan Vocational and Technical College, Xiangtan 411100, P.R. China
Advance Journal of Food Science and Technology 2016 2:78-81
Received: August ‎24, ‎2015 | Accepted: September ‎11, ‎2015 | Published: September 15, 2016
Abstract
With the increasing development of scientific technology and social economy, more and more consumers have paid attention to the green food and purchase it. However, consumers have thrown their doubts on green food recently since the problems of food safety are constantly exposed. Having finished the document research, the paper has firstly studied the consumer perceived value of green food and then analyzed the status of consumers’ brand trust of green food. Finally, the upgrading of the green food’s brand trust has been put forward.
Keywords:
Brand trust, customer perceived value, green food,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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