Abstract

With the increasing development of scientific technology and social economy, more and more consumers have paid attention to the green food and purchase it. However, consumers have thrown their doubts on green food recently since the problems of food safety are constantly exposed. Having finished the document research, the paper has firstly studied the consumer perceived value of green food and then analyzed the status of consumers’ brand trust of green food. Finally, the upgrading of the green food’s brand trust has been put forward.

Keywords:

Brand trust, customer perceived value, green food,

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Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.