Abstract

Gynostemma Pentaphyllum (GP), which is a plant of the cucurbitaceae, is the only plant which contain ginseng saponin in addition to Araliaceae Panax plants and the features of Gypenosides is similar to ginsenosides, so that GP is also called "Southern ginseng" and "The second ginseng". But the development and utilization of GP has not been accepted by customers in the market. In recent years, many experts have spent much time on the identification of the chemical constituents of GP. This paper studied GP research in recent years, including major components, pharmacological functions and the status of its application. From the industrial chain and industrial cluster angles, this study puts forward marketing strategy on GP related products by using O2P theory. The purpose is to let customers know the pharmacological functions of GP deeply. At the same time, this study can display the GP tea to these potential customers.

Keywords:

Gynostemma pentaphyllum tea, marketing, O2P theory, processing,

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