Research Article | OPEN ACCESS
Study on the Dynamic Pricing Revenue Distribution Model of Fresh Agricultural Products Supply Chain
1, 2Haoran Shi, 1Wen Du and 1Ling Zhou
1School of Transportation and Logistics, Southwest Jiaotong University, Chengdu,
Sichuan, 610031, China
2School of Energy and Environment, Xihua University Chengdu, Sichuan, 610039, China
Advance Journal of Food Science and Technology 2013 12:1660-1665
Received: September 09, 2013 | Accepted: September 27, 2013 | Published: December 05, 2013
Abstract
This study divides the sales cycle of fresh agricultural products into two stages according to the features of fresh agricultural products, establishes two pricing strategies according to its sales and through constructing an centralized-control model of supply chain under the constraints of revenue sharing contract and through analyzing different prices in the two stages, it summarizes the sales strategies of retailers and supplier and the anticipated sales, proposes to coordinate the operation of fresh agricultural products supply chain by adjusting the revenue coefficient in the revenue sharing contract. After comparing the revenue of decentralized-control supply chain model and centralized-control supply chain model, this study concludes that centralized-control supply chain model will have higher revenue.
Keywords:
Dynamic pricing, fresh agricultural products, revenue distribution, supply chain,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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