Abstract

Film tourism is a kind of tourist product combining film industry with tourism industry. Film tourism has emerged as a major research field in tourism and it is widely recognized as a driver of tourism development for many tourist destinations. This study attempted to comprehensively analyze the internal strengths and weaknesses and external opportunities and threats of film tourism development by SWOT analysis, aims to help understand the development status of film tourism in Heilongjiang Province of northeast China. The results open a window through which major stakeholders involved can perceive the internal and external conditions of film tourism development in Heilongjiang Province. Nine critical strategies, which are presented according to the combinations of SWOT matrix analysis, could be useful for Heilongjiang Province to promote its future development of film tourism at the strategic level.

Keywords:

Film tourism, strategies, SWOT analysis,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.