Abstract

This study aims to investigate the agricultural food marketing circulation efficiency in China using the factor analysis. The marketing efficiency of agricultural food products is related to the growth of farmer income and the expansion of domestic demand and directly affects the development of national economy. Based on the domestic and foreign reference, this study has established a new agricultural food product marketing efficiency evaluation index system. The factor analysis method was adopted to measure the Chinese agricultural food product marketing efficiency. The analysis results demonstrate that the residents' income and consumption level have great influence on the agricultural food products circulation. Hence, the strategy for improving the marketing efficiency of agricultural food products has been proposed in this study.

Keywords:

Agricultural food products, factor analysis, marketing efficiency,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.