Research Article | OPEN ACCESS
Religious Requirements in Inter-organizational Networks of Halal Foods: Brazilian Chicken Exported to the Muslim Community
1Leandro Januario de Souza, 1Nawfal Assa Mossa Alssabak, 2Julio Araujo Carneiro da Cunha and 1Flavio Romero Macau
1Department of Business Administration, Paulista University, São Paulo, Brasil
2Department of Business Administration, Nove de Julho University, São Paulo, Brasil
Advance Journal of Food Science and Technology 2014 10:1132-1137
Received: ‎June ‎17, ‎2014 | Accepted: July ‎19, ‎2014 | Published: October 10, 2014
Abstract
The objective of the study is to describe how the actors within the network of companies involved in the export of Brazilian Halal chicken interact in order to meet the religious requirements of the Muslim market in the Middle East. Qualitative research was undertaken via a single case study. Primary evidences were collected in semi-structured interviews and via participative observation within the network; secondary evidences were collected through documents and the internet. The results indicated that the interaction between the actors of the network creates important conditions for the commercialization and acceptance of Halal chicken produced in Brazil for the Middle East. The local Islamic centers, which are central institutions of the network, provide credibility and integrity to Muslim consumers.
Keywords:
Chicken exports, corporate social networks, halal, muslim market, religious precepts,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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