Abstract

This study makes research on Sanya seafood culinary tourism, aiming to achieve substantial effects in the supervision of Sanya culinary industry, especially the seafood snack bar market and promote the development of market economy in terms of culinary tourism. As an important part of tourism resources, seafood culinary tourism not only has the potential to attract visitors and enhance the attraction of tourism, but may also bring great economic benefits to the local tourism. However, some stalls in Sanya cheat visitors in order to reap fabulous profits. This paper firstly introduces the marketing strategy of Sanya seafood tourism based on the economic analysis method and do researches on the practical path of normative market order from the tourism capacity, demand season, price elasticity of demand, the contradiction of supply and demand balance and the regulation model, then initially put forward the targeted strategies, so as to achieve the well-running sales market and explores how to regulate the order of catering markets, directed at the phenomenon of the cheating of visitors in the seafood snack bars.

Keywords:

Marketing order, marketing strategy, Sanya, seafood tourism,

References

1. Anguo, F., H. Jing and D. Jun, 2013. Differences in tourist's psychological motivation and destination image perception and the related research-analysis based on investigation of Hainan international tourism island. J. Chongqing Tech. Bus. Univ., Soc. Sci. Edn., 5: 45-53.
   
2. Guangqian, L. and L. Yi, 2010. Hainan diet culture features. New Oriental, 3: 35-38.
   
3. Huali, L., 2010. Research on Hainan traditional typical diet culture. Region. Eco., 11: 95-97.
   
4. Jian, G., L. Miao and H. Jing, 2012. Research on the development mode of Hainan international tourism island. J. Zhongnan Univ., Econ. Law, 5: 15-20.
   
5. Jinghong, L., 2010. Try to talk about Hainan catering tourism culture. J. Haikou Coll. Econ., 2: 66-69.
   
6. Qing, X., Y. Rongliang and Z. Hui, 2011. Scale economy, returns to scale and moderate scale management of agriculture. Econ. Res., 3: 59-71.
   
7. Xiangge, Y. and W. Hua, 2010. Analysis of existing problems with Guilin tourism service quality and countermeasures from the tourist complaints. Mod. Agri. Sci. Tech., No. 19.
   
8. Xuejun, C., 2012. Successful experience and reference of innovation and development of rural tourism abroad. J. Chongqing Jiaotong Univ., Soc. Sci. Edn., 5: 56-59.
   
9. Yining, L., 2013. China macro economic situation and a new round of economic reform. Shanghai Secur. News, 09-27(F02).
   
10. Yuanfeng, K. and P. Daiyan, 2012. Analysis of China environmental production efficiency and total factor productivity. Econ. Res., 7: 62-74.
    

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.