Research Article | OPEN ACCESS
Correlation Analysis between Rural Tourism and Agricultural Food Marketing
1, 2Hui Song
1School of Management Engineering, Suzhou University, Suzhou City, Anhui Province, 234000
2Research Center of Northern Anhui Urban-rural Integration, China
Advance Journal of Food Science and Technology 2015 10:798-803
Received: October 17, 2014 | Accepted: December 27, 2014 | Published: April 05, 2015
Abstract
Rural tourism has much economic benefits, the development of rural tourism can fully utilize rural natural resources, optimizing the agricultural structure and expanding agricultural function. In this study, we make correlation analysis between rural tourism and agricultural food marketing by using time series model. The result shows that: First, rural tourism development will promote the agricultural food marketing in short time, but this effect will reduce gradually in the long time. Second, rural tourism is the granger reason to agricultural food marketing and there exist a long-term equilibrium relationship between them. From the VAR model, we can get that rural tourism will promote agricultural food marketing growth. LnRT at lag 1 period increased 1% can drive LnFPI growth by 0.48%; LnRT at lag 2 period increased 1% can drive LnFPI growth by 0.2%, so the effect of rural tourism on agricultural food marketing is obvious.
Keywords:
Agricultural food marketing, economic benefit, rural tourism, time series model,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
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The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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