Abstract

With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food enterprises to develop E-commerce in the Internet era, as well as ways to network marketing development and put forward countermeasures and suggestions for China green marketing.

Keywords:

Green food, marketing strategy, web marketing,

References

1. Hausman, A., W.J. Johnston and A. Oyedele, 2005. Cooperative adoption of complex systems: A comprehensive model within and across networks. J. Bus. Ind. Mark., 20: 200-210.
   CrossRef    
2. Qing, H.E., 2008. China green marketing channel construction. China Food Nutr., 3: 16-17.
   
3. Wang, Y., 2011. Green marketing strategy. Chinese Foreign Invest., 2011(14): 25-27.
   
4. Wang, Z. and W. Yin, 2011. The plight and countermeasures of green marketing. Technol. Manage. Res., 2011(10): 16-17.
   
5. Xu, P. and J. Zhang, 2014. Research of diatomite's purification capacity to organic pollutants in water. Adv. J. Food Sci. Technol., 6(8): 947-950.
   CrossRef    
6. Yang, J., L. Lu, W. Xie, G. Chen and D. Zhuang, 2007. On competitive relationship networks: A new method for industrial competition analysis. Physica A, 382(2): 704-714.
   CrossRef    

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.